14 Surprising Podcast Statistics For Podcasters In 2023

2022 was all about the podcasts.

Podcasting has become a popular form of media consumption, with millions of people tuning in to listen to their favorite shows every day.

As the medium continues to grow with over 424.2 million listeners worldwide, it’s important to understand the statistics behind it.

From listener demographics to the most popular podcast genres, there are many interesting facts and figures that can give insight into the state of the podcasting industry.

But don’t just take our word for it, check out these best podcast statistics for 2023 that will blow your mind and have you jumping on the podcasting bandwagon in no time.

Surprising Podcast Statistics In 2023

Let’s take a closer look at the best Podcast stats of 2023.

Here are some quick key statistics on podcasts:

  • There are more than 450 million podcasts globally.
  • As of now, there are over 5 million podcasts with around 70 million episodes.
  • The United States has the most active podcast listeners in 2023. It is predicted to reach 100 million by 2025. That’s almost one-third of the US population.
  • Almost 28% of the US population listens to podcasts weekly.
  • The most active time for listening the podcast is morning and most people listen it on their mobile phones.
  • 21% of podcast listeners have subscribed to over 70 podcasts. (Source: SEMRush)
  • More than 25% of college students listen to podcasts daily.
  • 18% more population listen to podcasts than they did eight years back.
Podcast Statistics 2023

#1. The total number of podcasts exceeds 5 million

With over 5 million podcasts out there, you better brace yourself for some serious listening. That’s more podcasts than there are grains of sand on a beach, or stars in the sky (probably).

And if you’re counting episodes, well hold on to your headphones because there are more than 70 million of those! And let’s not forget, just three short years ago, as per Podcast Insights data, only a quarter of that number of podcasts were available.

Talk about a rapid rise to fame! So, get ready to have your ears filled with some of the most interesting, informative, and entertaining content out there.

#2. The total number of podcast listeners exceeds 465 million.

According to a recent study by the research firm, Edison Research, it’s estimated that by the beginning of 2023, there will be more than 465 million podcast listeners globally.

As the podcasting industry continues to evolve and expand, it offers a wealth of opportunities for creators, marketers, and listeners alike.

#3. It is estimated that 79% of Americans are familiar with podcasts.

Another reputable research firm Edison Research study says 79% of the US population is familiar with podcasting. That’s more people than live in California, Texas, and Florida combined!

This means there are 226 million Americans who know what a podcast is.

That’s more than the entire population of Brazil and Argentina combined. Just think about it, back in 2006, only 20% of the population knew about podcasting, but now, it’s practically a household name.

#4. Podcasting is known to 90% of Australians

According to a recent study by the reputed research firm Triton Digital, 90% of the Australian population over 12 is aware of podcasting!

That’s more people than live in the entire country of Canada. In fact, since 2019, the podcast awareness level among Australians has been higher than what it’s currently among the US population.

So, don’t be left behind, join the millions of Australians who are already tuning in and get ready to have your voice heard by a nation of podcast enthusiasts.

#5. The forecast predicts a market value of $4 Billion for the podcasting industry.

According to a recent report by the Interactive Advertising Bureau (IAB) and PwC, the podcasting industry was valued at $2 billion in 2023 and is expected to reach $4 billion in 2024

As the famous entrepreneur Gary Vaynerchuk once said, ‘The biggest opportunity in the world right now is podcasting.’

So, grab your headset and start recording, because the world is listening and ready to invest in your rants and raves.

#6. Smartphones Are the Most Popular Devices For Streaming Podcasts.

Around 280 million Americans access the internet via smartphone, it’s clear that the mobile revolution has not only made it easier for us to stay connected but also to stay entertained on the go.

You know you’ve made it as a podcaster when even your grandmother is tuning in from her smartphone.

But, not everyone is a smartphone fanatic, around 1/4th of podcast listeners prefer to listen to podcasts via the web browser, proving that some people still prefer a more traditional approach to their entertainment.

And, as for those who prefer to listen on a tablet, they are in the minority, only 6% of podcast listeners use a tablet.

As the famous podcast host, Joe Rogan, once said, ‘Podcasting is the future of radio.’ And it seems the future is all about being mobile, portable, and convenient.

#7. The 12-34 age group is the most popular audience for podcasts.

Podcasts are the new cool, and the numbers don’t lie.

Podcasts are the preferred form of entertainment for millennials and Gen Z, with 50% of people ages 12-34 tuning in every month.

This can be attributed to the fact that podcasts are the ultimate form of on-demand entertainment, allowing listeners to pick and choose what they want to listen to, when they want to listen to it, and how they want to consume it.

#8. Stats on podcast rankings and listeners.

According to a study conducted by the esteemed podcast hosting platform Buzzsprout, the cream truly does rise to the top in the world of podcasts.

Research suggests that the elite 1% of podcasts receive an average of a staggering 3,994 downloads during the first 7 days of release. To put that in perspective, that’s almost 4,000 people eagerly devouring your content within a week of it being unleashed onto the world.

But the success doesn’t stop there. The top 5% of podcasts still receive a healthy 795 downloads, and even the top 10% aren’t doing too shabby with 335 downloads.

As you move further down the ranks, the numbers may decrease, but even the top 25% of podcasts can expect 93 downloads and the top 50% are still getting 30 downloads in the first 7 days.

So, aspiring podcasters, take note: if you want to be among the elite, you better bring your A-game.

#9. Podcast episodes are typically listened to 8 times a week by listeners

It’s no secret that podcast listeners are a dedicated bunch, but according to a study by a reputable source, the average weekly US podcast listener takes their devotion to a whole new level by consuming a whopping 8 episodes per week.

That’s right, 8 episodes of non-stop audio content are being devoured like a ravenous beast.

To put that in perspective, if each episode is an hour long, that’s a whopping 8 hours of content per week. 

That’s like watching an entire season of Game of Thrones in audio form and still having time to catch an episode of The Office.

It’s truly a testament to the power of podcasting and the level of engagement it can inspire in its listeners.

#10. Podcast listening apps with the highest usage.

When it comes to podcast streaming apps, Apple Podcasts reign supreme.

While Spotify has a larger selection of podcasts, the majority of people still use the Apple Podcasts app on their iOS devices to listen to their favorite shows.

It’s worth mentioning that Spotify had recently surpassed Apple in the leaderboard, but it seems that the Cupertino giant has reclaimed the top spot.

top podcast platforms

For those looking to start a podcast, or to know where to distribute it, here’s a quick rundown of the top podcast streaming apps in 2023:

  1. Apple Podcasts – 37.4%
  1. Spotify – 26.8%
  1. Web Browser – 2.9%
  1. Google Podcasts – 2.4%
  1. Castbox – 2.0%
  1. Podcast Addict – 1.5%
  1. Overcast – 1.2%
  1. Apple iTunes – 1.1%
  1. Pocket Casts – 0.7%
  1. Amazon Music – 0.7%

#11. 69% of listeners are exposed to new products through podcast advertisements.

Podcasts are like the matchmaker of the advertising world, introducing listeners to new brands and products like a wingman introducing singles at a bar.

And according to a survey done by a top podcast host, it turns out that the success rate is pretty high with a whopping 69% of listeners reporting they’ve been swept off their feet by a brand they first heard about on a podcast.

#12. Global Podcast Statistics

The first stop is in France.

According to recent studies, Apple podcasts reign supreme as the go-to choice for French podcast listeners. But, don’t count out Deezer just yet. Despite being a home-grown platform, it still manages to snag a solid second place with 7% of the vote.

Next, let’s take a trip down to Latin America.

The land of sizzling salsa and delicious empanadas is also home to some of the most downloaded podcasts in the world. Leading the pack is La Crenta, with an impressive 1.66 million downloads per week.

Leyendas Legendarias and Titulares Deportivos also make the top three list with 882k and 460.2k downloads respectively.

Moving on to South Korea, where an impressive 58% of adults tune into a podcast every month.

Meanwhile, our northern neighbors in Canada are also avid podcast listeners, with over 9 million adults tuning in every month. Lastly, we travel to Denmark where 24% of listeners tune in every week.

Here is a list of Top podcasts in 2023.

Podcast NameNumber of downloads
La Crenta1.66 million
Leyendas Legendarias882k
Titulares Deportivos460.2k

#13. The podcast genre with the most listeners is Comedy.

According to Statista, Comedy reigns supreme as the most popular podcast genre in the U.S.

But, as we all know, trends are constantly shifting and evolving. So, while that may have been the case in 2021, the world of podcasting is ever-changing.

Below is the list of top Podcast genres in the US:

  • Comedy
  • Social and Cultural
  • Health and Fitness
  • Arts & Entertainment.
  • Education.

#14. Top 5 Podcasts to listen to on Spotify in the United States & Down Under.

According to a recent report by Spotify, the top podcasts in the United States of America and Australia are dominated by a few heavy hitters.

Top 5 American Podcasts to listen to on Spotify

  • The Joe Rogan Experience
  • Huberman Lab
  • Crime Junkie
  • Let’s Not Meet: A True Horror Podcast
  • Call Her Daddy

Top 5 Australian Podcasts to listen to on Spotify

  • The Joe Rogan Experience
  • Basically Bestie
  • Do You F*****g Mind?
  • Alpha Blokes Podcast
  • The Diary Of A CEO with Steven Bartlett.

#15: Podcast Ranking Stats and Listener Statistics:

According to BuzzSprout, the top 1% of the podcasts get an average of 3994 downloads withing the first 7 days of the release.

The stats below will give a good idea on podcast ranking and listening stats:

  • 1% of the top podcasts have more 3,990 downloads.
  • 5% of the top podcasts have 795 or more downloads.
  • 10% of the top podcasts have 390 or more downloads.
  • 25% of the top podcasts have 95 or more downloads.
  • 50% of the top podcasts have 30 or more downloads.

Podcast Duration Statistics

Here is a rundown of the Podcast duration and timing:

Podcast DurationShare of Episodes
Under 10 minutes15%
10 to 20 minutes15%
20 to 40 minutes30%
40 to 60 minutes21%
>60 minutes18%

Spotify Podcast Statistics

Spotify hosts various podcasts from top marketing gurus and entrepreneurs:

  • Currently, Spotify has more than 4 million podcast titles. After Apple podcasts, Spotify tops the chart for being the most popular podcast host.
  • There are more than 32 million podcast listeners on Spotify. Data predicts that this number is going to increase further surpassing the Apple podcast listeners.
  • Joe Rogan Experience is the most popular Spotify podcast in 2022.

Quick Podcasting Stats

  • Most people listen to podcasts in the morning and the highest engagement is through mobile phones.
  • According to estimates, there could be 100 million more listeners in the United States by 2024 than there are now (75.9 million).
  • More than 160 million people should be listening to podcasts by 2023.
  • As podcasts become more popular and mainstream, the number of people who listen to them is expected to steadily increase in 2022.

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Conclusion

Podcast, statistics is a fascinating and ever-evolving field.

From the number of listeners to the demographics of those listeners, there’s a wealth of information available for those who are interested in understanding the podcast landscape.

But perhaps the most important takeaway is this: whether you’re a podcaster looking to grow your audience, or a listener looking for your next favorite show, the numbers don’t tell the whole story.

At the end of the day, it’s the human connection and the quality of content that truly matter.

So, don’t get too bogged down in the data – Go find a great podcast and enjoy it for what it is: a story, told by someone, to someone else.

FAQs About Podcast Statistics:

What percentage of population listen podcasts?

Data suggests that 57% of the US population listens to podcasts.

Is Podcast industry on growth?

The number of podcast listeners has increased by 29.5% in the past three years and is currently at 120 million in the US and 420 million globally. Predictions indicate that by 2023, the number of podcast listeners will exceed 160 million worldwide.

How can I see how many listeners a podcast has?

You can find the number of listeners in the podcast hosting analytics and insights section. You can also use the third party podcast analytics platform.

Source:

Rachel Kylian

Rachel Kylian

Rachel Kylian is an online course expert at AllSeenAlliance. She has completed her Master's in language learning and has also taken various certification courses in data analytics. Rachel comes with a solid background of more than 8 years in content writing. She has previously worked for various businesses and also completed the courses by Datacamp and providers like Thinkific. In her free time, she likes to read about history, and languages.

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