Semrush vs Moz: Which Is The Best SEO Tool In 2023?

Semrush is an all-in-one SEO toolkit with over 50 tools, while Moz offers industry-leading metrics such as Page Authority and Domain Authority.

Want to find out which SEO tool is the best for your online business?

Let’s find out in this Semrush vs Moz article.

Semrush vs Moz

Semrush vs Moz In a Nutshell

ParametersSemrush ProMoz Pro
Pricing$119.95/Month$99/Month
SEO reporting available?YesYes
Site AuditYesYes
No. of Keywords Tracked500 Keywords300 Keywords
Accurate keyword volume?YesMostly yes
Keywords database size?Over 21 billion keywordsOver 500 million
Best forBeginners, SEOs, bloggers, marketers, and agenciesMostly SEO experts and SEO agencies
Free TrialSemrush 30 day free trialMoz 30 day free trial

Semrush Overview

SEMrush is a comprehensive SEO tool that offers the most accurate keyword search volume data.

Semrush Official Website

It helps users improve their SEO and Google Ads campaigns by providing relevant and accurate metrics for target keywords.

With its data-driven insights, users can optimize their digital marketing efforts for SEO, content creation, and link building.

The platform’s intuitive interface makes it easy for new users to learn and utilize its powerful capabilities. With over 4 million active customers, including major brands like booking.com, eBay, and BNP Paribas, Semrush is a highly popular choice in the market.

We also offer an exclusive 30-day free trial of Semrush Pro and Guru plan to our users.

Moz Overview

Founded in 2004 by Rand Fishkin and Gillian Muessig, Moz began as an SEO consulting company before developing its own SEO tool.

Moz Official Website

Fishkin, a well-known figure in the SEO community, is known for his informative Whiteboard Friday videos and his book “Lost and Founder” which is considered a must-read for entrepreneurs and marketers.

Though Fishkin is no longer with the company (he left in 2018 to start SparkToro), he remains on the board of directors and continues to be an important part of the company’s culture.

Moz is a widely used SEO tool that offers features such as backlink analysis, site audit, keyword research, and more.

One of the key benefits of Moz is that its free version offers a substantial number of features.

Pros & Cons of Semrush

ProsCons
Comprehensive SEO tool that offers keyword research, backlink analysis, site audit, and other featuresSome users may find the interface to be complex and difficult to navigate
Ad research and market explorer tool that can give you an edge over competitorsSome users may find that the tool has a limited number of integrations
Offers dozens of filters that can be applied to find the backlinks you’re looking forSome users may find the pricing of the tool to be high
Offers an in-depth site audit that provides a summary of your website’s SEO friendliness and detects technical issues such as broken links, HTTP status code errors, and page tracking errors
Provides detailed keyword analysis and evaluates SERP keywords, competitive keywords, and performance of paid keyword searches
Provides a report on your site’s internal link redistribution and not only highlights errors but also provides information on what you should work on right away
Offers a free trial for users to test the tool before committing to a purchase

Pros & Cons Of Moz

ProsCons
Provides step-by-step instructions for improving website contentSome users may find the interface to be complex and difficult to navigate
Provides real-time audits to improve your page using essential keywords and auditsSome users may find the pricing of the tool to be high
Offers a comprehensive set of SEO tools, including link analysis, keyword research, site audit, and moreSome users may find that the tool has a limited number of integrations
Provides the ability to evaluate your existing link profile, track your link-building efforts, and find link-building prospects
Offers a free version of the tool
Offers a unique priority score that combines various factors to provide a score that represents the potential of a particular keyword
Offers a page optimization score feature that allows you to prioritize your pages

Semrush vs Moz: Features Compared

Now, let’s compare the features of Semrush & Moz.

Semrush Keyword Research

The keyword research tool of Semrush provides accurate data on keyword difficulty and search volume.

To access this feature, go to the keyword overview tab on the dashboard and enter your chosen term into the search field. You can also enter multiple keywords by separating them with commas and specify the location you want to view the keyword overview for.

Once you click the search button, a detailed keyword summary will appear, providing you with options such as keyword difficulty, trend, intent, CPC, related keywords, questions, variations, and SERP analysis in the overview section.

Moz Keyword Research

Moz’s keyword research tool, called Keyword Explorer, allows you to identify and prioritize the best target keywords for your business.

It helps you find keywords to target using factors such as monthly search volume, organic search competition ranking, and click-through rate.

Additionally, Moz offers a unique priority score that combines these factors and provides a score that represents the potential of a particular keyword.

Verdict: Semrush’s keyword research tool stands out as the winner as it provides detailed keyword analysis. It allows you to evaluate specific SERP keywords, competitive keywords, and the performance of paid keyword searches.

Semrush Link Building Tool

Semrush offers a larger link index, providing more options for backlinks, particularly if you frequently focus on link building.

Additionally, it allows you to research and discover a wide range of backlink sources that are suitable for your website, and helps you to engage in outreach and create new links to improve the authority and SEO of your domain. It also offers dozens of filters that you can use to find the backlinks you’re looking for.

The backlinks section of Semrush features several tabs that can assist you in finding effective backlinks that can impact your rankings, such as overview, anchors, backlinks, referring IPs, referring domains, comparison, and indexed pages.

Moz Link Building Tool

Moz provides complete control and flexibility. You can evaluate your existing link profile, track your link-building efforts, and find link-building prospects.

The Link Explorer tool analyzes your backlinks, top valuable sites, referring domains, and anchor text, to help you build high-quality backlinks that will help you compete and succeed online.

Additionally, Moz’s Link Tracking Lists allows you to set specific goals, track progress, and conduct analysis in a fast and easy manner.

Semrush Technical SEO

Semrush offers a thorough site audit which provides a summary of your website’s SEO friendliness.

This software also helps you detect technical issues such as broken links, HTTP status code errors, and page tracking errors.

Additionally, it provides a report on your site’s internal link redistribution. Semrush not only identifies errors but also provides information on what needs to be addressed immediately.

Moz Technical SEO

Moz offers step-by-step instructions for improving your website’s content by providing priority SEO suggestions based on the term and page combination you input.

It also has a page optimization score feature that allows you to prioritize your pages and conduct real-time audits to improve your page using essential keywords and audits.

Verdict: Both Moz and Semrush offer “site audit” features that allow you to evaluate the performance of your website in terms of technical SEO and on-page SEO. These services check for errors on your site during an audit that could negatively impact your search ranking.

Semrush Advertising Research

Semrush’s competitive analysis feature evaluates factors such as your competitors’ marketing strategies and PPC spending from important perspectives.

For instance, you can investigate how much money your competitors are spending on advertising and how much traffic they are getting from PPC, which gives you a clear picture before investing in marketing your website.

Additionally, you can also analyze your competitors’ ad spending patterns throughout the year to optimize your budget.

Semrush also has a market exploration option that provides information on specific topics to attract targeted audiences, industry demographics and more.

Moz Advertising Research

Moz’s unique search capabilities allow you to conduct highly optimized PPC ads.

For example, if you plan to run PPC advertisements, you can create, add, and manage a list of keywords all in one place. It offers a wide range of ideas to help you select better keywords and rank among your competitors.

Metrics such as search volume estimations can assist you in choosing high-quality keywords for your ads.

Verdict: Semrush has a slight advantage over Moz due to its ad research and market explorer tool.

Semrush Vs Moz: Pricing Plan

Here is the detailed comparison of Semrush & Moz pricing plans.

Semrush Pricing Options

Semrush offers various plans tailored to different use cases, allowing you to select the one that best suits your needs.

Additionally, you can take advantage of a special Semrush coupon to save money on your purchase.

Semrush pricing page
  • Pro plan is suitable for beginners and startups and is priced at $119.95 per month. It includes 5 projects, 10,000 results per report, and the ability to track 500 keywords.
  • Guru plan is best for mid-size businesses and agencies and is priced at $229.95 per month. It includes 15 projects, 30,000 results per report, and the ability to track 1500 keywords.
  • Business plan is designed for enterprises and large agencies and is priced at $449.95 per month. It includes 40 projects, 50,000 results per report, and the ability to track 5000 keywords.
  • Custom plan is also available for users who require a tailored solution. You can contact the Semrush sales team to discuss a custom plan that suits your specific requirements.

Moz Pricing Options

Moz Pricing Options
  • Standard plan is priced at $99 per month and is suitable for beginners.
  • Medium plan is which is priced at $149 per month and provides full access to Moz’s keyword research tools.
  • Large plan is which is ideal for agencies and businesses, and is priced at $249 per month.
  • Premium plan is which is priced at $599 per month and is suitable for large businesses or marketing agencies.

Final Thoughts On Semrush vs Moz

I have had a great experience using Semrush and I highly recommend it.

However, it’s important to approach these tools with an open mind and make your own decision about which one is the best fit for your business and website.

Additionally, Semrush offers a free 30-day trial which is a great way to test out the tool before committing to a purchase.

Eliam Phiri

Eliam Phiri

Eliam Phiri is an experienced SEO writer with a strong background in creating compelling content. With over 5 years of experience in the industry, he has a deep understanding of the latest SEO best practices and is able to craft content that is optimized for search engines while also engaging and informative for readers.

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