Top TikTok Statistics That Everyone Should Know 2023

Get ready to be mind-blown by the wacky and wild world of TikTok statistics! 

This app, burst in social media industry in 2016 like a bottle of sparkling champagne (or, let’s be real, probably a gallon of boxed wine). It has taken the internet by storm with its short-form videos of pranks, funny moments, and more. 

But don’t be fooled by the nonstop party happening on your “For You” page.

Even businesses are getting in on the TikTok action, using the app to teach their audience and promote their products and services. So, without further ado, let’s dive into the zany world of TikTok stats and see what makes this platform tick-tock. 

Here we have put together a list of TikTok statistics every seller should be aware of. These stats will help you realize how useful this live wire social media app can be. Not just for content creators but also across a wide range of industries.

“Are you ready to have your mind blown by some seriously impressive TikTok stats? Buckle up, because we’re about to dive into the wild world of downloads and attention-grabbing content on this platform.

But don’t just take our word for it – see for yourself and get ready to ponder the data!”

TikTok’s Top Statistics

Here are the top TikTok stats and trends for 2023:

TikTok has over 3 billion downloads.

modt downloaded social media app- tiktok statistics
Source: Forbes

It’s no surprise that TikTok has seen such explosive growth in recent years. With over 3.5 billion downloads across both iOS and Android, it’s no wonder that this platform has become a go-to destination for users of all ages.

In addition, it is the 1st non-metaverse firm and the 5th overall to surpass the 3.5 Billion download mark. But what stands out is the app’s surge in popularity during the COVID-19 pandemic.

Data by Statista suggests that the TikTok witnesssed over 180% growth among users of aged 15-25.

It’s clear that this platform has become a major player in the social media landscape, and it will be interesting to see where it goes from here.

TikTok has achieved an impressive milestone by becoming the most downloaded app of the year 2021.

It outperformed other popular social media apps such as Instagram, Facebook, and Snapchat in terms of download numbers.

TikTok download stats
Source: Statista

Entertainment category is rated as the most popular hashtag category in the platform with over 535 billion hashtag views. Other popular categories include dance, pranks, fitness and sports, home renovations, and DIY.

Category Popularity by Hashtag Search (Billions)
Entertainment535 Billion
Dance181 Billion
Prank79 Billion
Fitness/sports57 Billion
Home reno/D.I.Y.39 Billion
Beauty/skincare33 Billion
Fashion27 Billion
Recipes/cooking18 Billion
Life hacks/advice13 Billion
Pets10 Billion
Outdoors2 Billion

It is worth noting that the popularity of these categories may vary depending on the specific market.

Investing firms valued the TikTok app at $50 billion in 2022.

TikTok, the popular short-form video-sharing platform, has been valued at a significant amount by investors. Currently, it is estimated to be worth around $50 billion, which is a testament to its success as a company.

However, some experts believe that its value could potentially increase to around $100 billion by 2024. This would mean that TikTok’s worth has grown significantly in a short period, and it is considered to be a very profitable and successful social media company.

It is worth noting that while this valuation is impressive, it is still significantly lower than Facebook’s current valuation of over $1 trillion.

Khabane Lame is the top TikTok star with the most followers.

Khaby Lame is a popular TikTok creator who became the most followed account on the platform in June 2022. Lame is known for creating videos that parody life hack videos, which are videos that offer tips and tricks for making daily tasks easier. 

He has gained a large following on TikTok for his hilarious take on these types of videos. It is worth noting that Lame took over the spot as the most followed TikTok account from Charli D’Amelio, who was previously the biggest creator on the platform.

Charli D’Amelio was known for creating a variety of content on TikTok, including dance and lip-sync videos. However, at some point in the past, Lame’s popularity on the platform likely increased and he eventually surpassed D’Amelio in terms of followers.

The most popular celebrities on Instagram are:

Account OwnersFollowers(in millions)
Khabane Lame151
Charli D’Amelio148
Bella Poarch92
Addison Rae88.8
Will Smith72.1
Zach King70.1
Kimberly Loaiza68.5
Burak Özdemir64.3
The Rock60.8

TikTok User Statistics

TikTok has been on a roll lately! It’s gained a ton of traction and become super popular. It’s the new hotness.

It’s so successful that it’s giving the old-guard social media platforms like Facebook and Instagram a run for their money.

It’ll be interesting to see how TikTok stacks up against these established apps in the future. In the meantime, if you haven’t already, you might want to hop on the TikTok bandwagon before it leaves you behind!

During the year 2021, TikTok celebrated its 1 billionth active user

TikTok has been killing it lately! They just announced that they’ve hit a major milestone: one billion active users. That’s a whole lot of people getting their groove on and creating hilarious videos.

It’s no wonder the app has become such a hit around the world. Thus, TikTok is not just a fad – it’s here to stay. So if you haven’t already joined in on the fun, now’s the time to get your TikTok on!

Below is a table showing total TikTok users:

PeriodMonthly Users% increase
January 201854,793,729
December 2018271,188,301394.9% increase
December 2019507,552,66087.2% increase
July 2020689,174,20935.8% increase
September 20211,000,000,00045.1% increase
January 20221,398,000,00039.8% increase

Globally, it ranks 6th on the list of most popular social media platforms

TikTok may be the new kid on the block, but it’s already making waves in the social media world.

According to the latest stats, it’s the sixth most popular platform out there – and it’s hot on the heels of some pretty big names.

It’s right behind YouTube, Instagram, WhatsApp, WeChat, Facebook, and Facebook Messenger in terms of active users. That’s not too shabby for an app that’s only been around for a few years. Looks like TikTok is ready to take on the social media heavyweights!

30.8 Million users use the app on iOS daily

If you’re an iOS user, you might want to pat yourself on the back. TikTok stats show that the iOS version of the app has a seriously impressive number of daily active users – a whopping 30.8 million, to be exact.

The Android version isn’t doing too shabby either, but it’s got a ways to go to catch up with its Apple-using counterparts – whose number of daily active users only is 14.43 million. Looks like TikTok is just one more thing that iPhone users can brag about!

The number of UK TikTok users is expected to reach 15 million by 2025

Looks like TikTok is taking over the UK, one boomerang at a time! According to some fancy stats, the app is only going to get more popular in the country in the coming years. It’s predicted that there will be a colossal 15 million TikTok users in the UK by 2025.

That’s a whole lot of people lip-syncing and doing the Renegade dance. Better start practicing your TikTok moves now, because it looks like the competition is only going to get tougher!

An average user opens TikTok for 19 times a day.

It’s official, we are all TikTok addicts. Don’t even try to deny it. The data doesn’t lie. 19 times per day?! That’s almost once an hour.

I mean, I know the endless scroll of funny videos and catchy music can be hard to resist. 

But seriously, do we need to check TikTok that often? I guess we can’t help it, it’s just too good.

TikTok users spend 850 minutes every month

On an average, a TikTok user spends 858 minutes on the platform every month.

TimeAvg. Time spent monthly 
October 2019442.9 minutes
November 2019526.1 minutes
December 2019561.2 minutes
January 2020680 minutes
February 2020731.6 minutes
March 2020858 minutes

TikTok is used by kids for 75 minutes on average per day

A global analysis of Qustodio’s data shows, kids these days are TikTok-obsessed. 75 minutes per day?!

That’s practically an entire class period. The average UK kid spends 70 minutes each day watching videos on the app. 

And in the US, they’re even spending more time on it than the global average. I guess we can’t blame them, with all those funny videos and catchy music, who wouldn’t get hooked? But let’s be real, 87 minutes a day on TikTok is a bit excessive.

Parents, it’s time for a digital detox. #tiktokobsession #digitaldetox

Demographics and User Statistics for TikTok

Brands, if you’re on the fence about jumping on the TikTok bandwagon, let’s make this decision easy for you. Just ask yourself one question: is my target audience a bunch of TikTok-obsessed teens?

If the answer is yes, then what are you waiting for?

Get on that FYP (For You Page) and start making those viral videos!

If not, then maybe. Just check the TikTok statistics. It’s like a digital United Nations of hilarity. 

TikTok’s user base is so diverse, even your grandpa is probably on there trying to learn the latest dance trend.

So for all, you brands out there still unsure about joining the TikTok craze, don’t be. There’s a little something for everyone on there. #tiktokdiversity #tiktokforallages

Younger generations are most likely to use TikTok

TikTok is the domain of the young, no doubt. Those ages 10-19 make up a quarter of the platform’s active users in the US. And let’s be real, who can blame them? TikTok is like a never-ending fountain of entertainment. 

But hey, don’t worry older folks, there’s still hope for you. The 20-29 age group comes in a close second at 21%. So go ahead and give TikTok a try, even if you’re not a teenager anymore.

Just don’t be surprised if you get hooked. #tiktokgeneration #tiktokforallages”

  • 25% of users are between the ages of 10 and 19.
  • 22.4% of users are between the ages of 20 and 29.
  • 21.7% of users are between the ages of 30 and 39.
  • 20.3% of users are between the ages of 40 and 49.
  • 11% of users are above the age of 50.
Age% of users
Under 1828

It is a similar story in the UK as well. In 2020, according to Statista, 24% of 15-25-year-olds in the UK use TikTok to create and consume videos.

Over 57% of TikTok’s global active users are female

Ladies, it’s official, you dominate TikTok. According to the latest statistics, women make up a massive chunk of 57% of the platform’s active users.

Sorry boys, you’re in the minority at 43%. But hey, at least you’re still represented.

I mean, who wouldn’t want to join in on the endless scroll of funny videos and catchy music? TikTok is a digital utopia for females. #tiktokladies #tiktokqueens

China accounts for the majority of Platform users

TikTok may be a global sensation, but let’s be real, China is where it’s at. With 600 million daily active users, they’ve practically taken over the platform (which they call Douyin, by the way). 

But don’t worry, India, you were giving China a run for its money with 190 million users before the app was banned. Sorry, TikTok looks like you’ll have to find a new fan base.

YearUsage per day 
Norway74 minutes
United States68 minutes
Poland68 minutes
United Kingdom60 minutes
France60 minutes

Marketing statistics for TikTok

Are you tired of your brand being stuck in the Dark Ages of the Internet? Do you want to reach a younger, hipper audience, but just can’t seem to break through on Facebook and Instagram? Fear not, dear business owner, because TikTok is here to save the day!

Yes, it’s true. TikTok is the platform known for its catchy dances, lip-syncs, and quirky memes.

It is also a powerful tool for advertising. Just imagine the possibilities. You could create a viral ad featuring your latest product, set to the tune of the latest TikTok craze. 

Or, you could do a sponsored hashtag challenge, where users create their content using your brand. The options are endless, and the benefits are clear. TikTok ads can generate awareness, boost engagement, and even increase sales.

So why wait? Join TikTok today and watch your brand soar to new heights. Just remember to bring your dancing shoes, because, on this platform, even the ads are meant to be fun.

An emotional message is a key to TikTok’s best ads

According to the experts at TikTok, the key to creating a successful ad is to make your audience feel something.

That’s right, it’s time to get emotional. And not just any emotion will do – TikTok has found that ads with a strong emotional message perform the best.

So, how do you do it?

Simple: just pull at their heartstrings. Make them laugh, make them cry, make them feel all the feels. When you can get your audience emotionally invested, they’ll be more likely to engage with your ad and take action.

And let’s be real, who doesn’t love a good cry now and then? So go ahead, get creative and tug at those heartstrings. Your ad budget will thank you for it.

In 63% of TikTok ads, the message is communicated immediately

Marketers, Are you tired of creating ads that nobody watches all the way through? Do you feel like your brand is getting lost in the sea of content on TikTok? Fear not, because we have the solution to your problem.

As per the experts at TikTok, the key to creating a successful ad is to hook your audience right away.

Let’s face it, we all have short attention spans these days. And if you don’t capture their attention immediately. They’ll just move on to something else.

But don’t despair – there is hope.

TikTok has found that 63% of all successful ads get their point across right away. In other words, if you can secure their attention early on. They will be more likely to stick around and watch your ad all the way through.

So, how do you do it?

Get creative, and make your ad stand out from the rest. Whether it’s with catchy music, a hilarious premise, or a heartwarming message. Make sure you grab their attention from the get-go. Your brand (and your ad budget) will thank you for it.

TikTok is more popular among GenZ than platforms like Instagram.

With 37.3 million users compared to Instagram’s 33.3 million in the United States, TikTok is currently more popular among Gen Z users (those born between 1997 and 2012).

TikTok genz user stats
Source: eMarketer

Users Love TikTok’s Top-View Ads

TikTok’s data attest to the fact, the platform’s top-view ads are the ones that are favored by users. In other words, if you want to get the most bang for your buck, this is the ad format you should go for.

But don’t worry, TikTok hasn’t forgotten about the rest of us. The platform also offers a variety of other ad options. It includes in-feed ads, brand takeover ads, and even branded hashtag ads.

With so many options to choose from, there’s something for every brand and every audience.

So go ahead, and give TikTok’s top-view ads a try.

Business statistics on TikTok

It turns out, many other business owners are also considering using TikTok for their brands. And who can blame them? With the platform’s growing popularity and the potential for viral success.

It’s no wonder so many are taking a chance and creating short, snappy videos in the hopes they’ll go viral. But don’t just take our word for it – check out the below TikTok statistics for yourself.

With numbers like these. TikTok is a platform worth considering for any business.

So go ahead, and give TikTok a try. Who knows, maybe your brand will be the next big thing on the platform.

An engagement rate of nearly 18% is seen among U.S. influencers

According to data, influencers in the U.S. have an engagement rate of nearly 18% on TikTok. That’s a pretty impressive statistic, and a good reason for brands to give the platform a shot.

But wait, there’s more! It turns out that engagement is even higher for micro-influencers on TikTok (those with less than 15,000 followers). So if you’re a small business with a limited following, don’t worry – you can still make a splash on the platform.

So go ahead, and give TikTok a try. Who knows, maybe your brand will become the next big micro-influencer on the platform.

In 2023, 18% of marketers plan to increase their TikTok spending

Are you thinking about increasing your ad spend on TikTok in 2023? You’re not alone. If we go by the data from Hootsuite, 18% of marketers surveyed had the same idea.

With more and more brands recognizing the value of this video-sharing platform, it’s no wonder so many are planning to up their investment. But here’s the thing: TikTok is only going to get more saturated as more brands join the party.

That’s why it’s smart to jump on board now before it’s too late. By getting in early, you can make a name for yourself on the platform and potentially stand out from the competition. 

So go ahead, join the TikTok revolution and watch your brand soar to new heights.

In Q3 2022, TikTok is estimated to have earned $1.56 billion in revenue

Are you still wondering why TikTok statistics should matter to you? Well, let us break it down for you.

The reason these stats are important is that they show that TikTok is here to stay. The platform is generating revenue, which means it’s not going anywhere anytime soon. And guess what? A big chunk of that revenue comes from brands running ads on the platform.

So if you’re considering joining TikTok and using it as a marketing tool, you’ll be in good company. And let’s be real, who doesn’t want to be in good company?

Plus, with all the fun and quirky content on TikTok, it’s not like you’ll be stuck in a dull corner of the Internet.

Q1 2019$56 Million
Q2 2019$65 Million
Q3 2019$82 Million
Q4 2019$167 Million
Q1 2020$347 Million
Q2 2020$638 Million
Q3 2020$778 Million
Q4 2020$883 Million
Q1 2021$814 Million
Q2 2021$1,096 Million
Q3 2021$1,208 Million
Q4 2021$1,579 Million
Q1 2022$1383 Million
Q2 2022$1643 Million
Q3 2022$1567 Million

FAQs on Latest TikTok Stats:

Which country has largest TikTok user base?

Apart from China, TikTok has massive userbase from US, Brazil and Indonesia.

What’s the download count for TikTok?

TikTok has over 3.5 billion downloads as in 2022.

What is TikTok’s rating in 2022?

In 2022, TikTok was rated 88% positively in US alone.

How many marketers plan on using TikTok?

Around 20% of marketers have completely focused on TikTok as its marketing tool.

Also read:

Final Thoughts on TikTok Statistics:

TikTok statistics are not just fun trivia to impress your friends with at parties – they’re important for businesses to pay attention to.

These stats provide valuable insights into the platform’s performance, engagement rates, and revenue, which can all help inform a brand’s marketing strategy.

So if you’re a business owner or marketer considering TikTok as a potential platform for your brand, don’t just blindly jump in without doing your research. Take the time to study the stats and see how your brand can fit into the TikTok landscape.

And remember, even though TikTok is a serious business, it’s also all about having fun. So don’t be afraid to inject some humor and quirkiness into your content – after all, that’s what the platform is known for.

In the end, TikTok statistics are not just numbers – they’re the key to success on this amazing and endlessly entertaining platform. 

So go ahead, and give TikTok a try. Your brand (and your ad budget) for sure will thank you for it.


  • Influencer Marketing Hub
  • Statista
  • Bloomberg
  • Reuters
  • CNBC
  • Hootsuite
  • Forbes
Clint Wilder

Clint Wilder

Clint Wilder is a web developer and content creator with over 8 years of experience in the industry. Specializing in website design and development, specifically with WordPress and hosting solutions, Clint Wilder has a wealth of knowledge and experience to share with others.

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